Warfare tourism: an opportunity for Croatia?

This article explores only a variation of tourism – warfare tourism – in Croatia, which is a recognised tourist destination. The main objective of this multidisciplinary research is to clarify and classify young residents (undergraduate students) of Croatia into different clusters based on their views of the potential for warfare tourism development in the country. A total of 292 completed questionnaires were recorded and prepared for empirical analyses. Ward’s principal component score method, independent sample test and descriptive analysis were employed in this study. We found that two clusters of youths could be identified – believers and doubters, the latter representing the majority. The difference between clusters, in fact, is not so big: however, believers, contrary to doubters, do recognise warfare tourism opportunities for the development of war-affected areas in Croatia, opportunities that first need to be conceptualised on the strategic level (country/county/city/municipality).